An event was held to communicate the Bonaventura philosophy, entitled "Discover BONAVENTURA: A Journey into Italian Luxury."

On Thursday, October 31, 2024, the event "Discover BONAVENTURA: A Journey into Italian Luxury" was held at the Italian Embassy in Mita, Tokyo.

At the embassy, ​​which has a quiet and beautiful garden where you can forget the hustle and bustle of the city, we held a presentation on Bonaventura's history and the craftsmanship that supports the brand, along with an exhibition of products.

The ceremony also featured speeches from Gianluigi Benedetti, the Italian Ambassador to Japan, and Giacomo Cortesi, CEO of the BONAVENTURA Group, as well as a speech by Riccardo, chief maestro of the Florence workshop. A video was also shown in which Paoli (Riccardo Paoli) spoke about the inherited craftsmanship and innovation of Bonaventura.

 Speech by Gianluigi Benedetti, the Italian Ambassador to Japan

"I am very happy to celebrate Bonaventura today. Born in Milan, Bonaventura is known as a representative brand of high-quality handmade leather products not only in Japan but also around the world.

Bonaventura is an example of the potential of developing Italian and Japanese industries in the fashion field.

Bonaventura combines two worlds and two great excellences.
One is the rich artisan culture of skilled designers in Tuscany (Florence) and timeless classic Italian design.
The other is essential and contemporary Japanese aesthetics, functionality and technology.
The result is a collection of elegant, high-quality leather accessories that are practical and long-lasting.

Finally, I would like to conclude my remarks by wishing you all a relaxing afternoon and wishing Bonaventura continued success in Japan and around the world. "

Speech by Giacomo Cortesi, CEO of BONAVENTURA Group, who came to Japan from Italy for this event

We want to create products that will remind you of the brand Bonaventura every time.

Products that have the texture, color and design of high-quality leather, a smooth feel, a feeling that fits in your hand, and the fragrant scent that only truly high-quality leather can have, and that make people feel happy just by holding them.
We started making products with the desire to deliver such experiences to as many customers as possible.

Bonaventura does not pursue only sales and profits, but sincerely faces customers, listens to their voices, and wants to continue making high-quality products that are valuable to customers at sustainable and fair prices.

We started making products with iPhone cases, and now we make handbags, wallets, belts, notebooks, and more, in response to the voices of our customers. We have expanded to include a wide range of items, including travel goods, and it is only thanks to feedback from our customers that we have been able to do so.

Our collection has everything, but this is the result of our desire to satisfy and accompany our customers in the best possible way.

Bonaventura's customer service is focused on building intimacy with our customers and providing them with better value.
To achieve this, our service is based on the following criteria: Will customers want to come back to our store? Will they want to shop at Bonaventura again?

We are not just aiming to be a luxury brand, but to be an all-round brand like no other before. This is the brand's vision of "Beyond Luxury," which goes beyond new luxury.
This does not mean luxury that indicates social status or class, but an elegant and sophisticated way of life based on quality and functionality.

Our success is delivering a daily life in which our customers can feel happier than usual by transforming familiar objects into high-quality, highly functional items.
The happiness of holding something high-quality and filled with emotion, and a life enriched by being surrounded by such things.

We aim to build a brand together that delivers this kind of happiness to our customers as long as it is sustainable, while feeling a great connection between our customers and the brand. " data-pm-slice="1 1 []"> 

After the ceremony, there was a presentation of products that gave a sense of Bonaventura's history, as well as the announcement of new bags and a new category of belts.

With catering provided by the Italian restaurant "Elio Locanda Italiana" in Kojimachi, the guests experienced the Bonaventura brand philosophy and felt a connection with Italy and Japan at the event.

The Italian Embassy in Japan will hold an event titled "Discover BONAVENTURA: A Journey into Italian Luxury" to convey the philosophy of Bonaventura.